4. who would be the audience for your media product

4. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

We have chosen to target our horror film towards those ages 15+ but specifically students. We created a Vox-Pop survey to establish what the best target audience would be. We chose 15+ so that we aren’t restricted with our ideas to make it the best we can. By creating a survey we found out who would most enjoy our horror sequence, what kind of music they would expect and what sort of scenes. We were then able to make our film unique compared to other horrors whilst also satisfying the audience’s expectations. 

 It is aimed at both males and females. The gender within the film is mixed and therefore should appeal to both sexes. This student will probably belong to the lower middle class ‘JINCAR’.  

There is no particular ethnicity that this film is targeted to, however, as the language is English it is most likely that British people will watch it. It is targeted mainly at large groups of teenagers that are able to relate to the plot of the film (parties and friendship groups) and as the characters are also teenagers with these similar hobbies. 

The psychographics of our audience are as followed: enjoy horror, suspense and gore, value friendship, live with family but frequently with friends, passive and fairly well behaved. 

Our film is similar to other films that target the same audience such as ‘the final’ which is also about a bullied person getting revenge on a group of fellow high school students and also ‘saw’ as this focuses on revenge and violence too. 

We believe the main unique selling point is the big moral the film tells. To not bully. 

3. What kind of media institution might distribute your media product and why?

Assesment feedback sheet

2.how does your media product represent particular social groups

How does your media product represent particular social groups?

Our media product is based on a boy who wants to plot revenge on a group of friends that once bullied him for his physical differences. This is a teenage stereotypical social group that follow the crowds and are careless towards other people’s feelings. The group is not seen during the opening sequence but the audience is aware that there are two friends texting one another. Only one bully and the victim are seen. The original victim becomes the bully who is slowly but surely getting his revenge on the group of friends that are now changed people. The group of friends is made stereotypical by the way they have all teamed up to offend somebody. Teenagers fit the story line of needing somewhere for a party as they are unable to drink legally. We chose to aim the film at teens as they can relate to the theme of bullying more than an adult.

We also show the social group of gender. This is seen as the female character walks into her death. Here you see that the male is stronger and in control which is stereotypical. The male being in charge is a classic theme in many films.The female in the film is texting which shows technological social skills and may imply popularity.

1. in what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products 

 There are usually eight conventions in real media products/films that are used to make it look professional. These conventions are, titles, music/sound, establishing mood/theme, establishing shot, giving the audience clues, prompting them to ask questions, equilibrium and disequilibrium and a production/distribution logo.


 The logo’s are what are seen first during a film. This is shown in the film ‘seven’ which is distributed by ‘new line cinema’. for our opening sequence we have decided to use the distributor company 'lionsgate'. It has specific features such as its sound and colour that we found related with our choice of genre. The red in the logo could symbolise the theme of blood and gore, much like our choice of font colours. 

 Then there is a sound track and titles played over the opening sequence. The soundtrack we have chosen is low pitched and builds the tension with a range of loud stringy moments. The soundtrack adds to the mood/theme of the film as the titles introduce the cast/crew and also the title of the film. The titles are usually in a certain font that relates to the theme of the film. ‘seven’ is a horror film and therefore the scratchy white font of the titles implies someone perhaps trying to escape something or is frustrated and is writing over and over again. The white could highlight the coldness of the storyline. In our media product, we have used and dark blood red font in sans serif. The sans serif font is formal and makes the film feel serious. The blood red colour allows the audience to know that the film is going to be gory.
 

 Giving clues to the audience is an important convention as it makes them want to watch on. If they have no clue what is going on they will begin to lose interest in the film. ‘Seven’ gives clues such as scratching out faces on photos,  and quick shots of a person for filling their daily routine. My groups opening sequence ‘never forgotten’ gives clues to entice the viewers. These clues are the note including an address which sets the location. Secondly, the phone ringing and not being answered could mean somebody is missing and also makes the audience wonder the relationship between the person laying on the floor and the person calling/texting. The close up of an eye highlights to the audience that somebody has died or is dying as the eye slightly flickers.

 We challenged the idea of prompting the audience to ask questions by complicating the shots slightly. We used flash backs of the main girl character walking to her death as if she has no idea what is about to happen to then switching to her body laying in a cellar. The audience may wonder why she is there and where exactly she is. A male body frame enters the cellar, this may prompt them to question what he has to do with the girls suffering and why he is involved. We took this idea from basic horror films like ‘final destination’. There are many flash backs throughout this sequence of films and we thought this idea would be effective for out opening sequence.

NEVER FORGOTTEN second draft