4. who would be the audience for your media product

4. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

We have chosen to target our horror film towards those ages 15+ but specifically students. We created a Vox-Pop survey to establish what the best target audience would be. We chose 15+ so that we aren’t restricted with our ideas to make it the best we can. By creating a survey we found out who would most enjoy our horror sequence, what kind of music they would expect and what sort of scenes. We were then able to make our film unique compared to other horrors whilst also satisfying the audience’s expectations. 

 It is aimed at both males and females. The gender within the film is mixed and therefore should appeal to both sexes. This student will probably belong to the lower middle class ‘JINCAR’.  

There is no particular ethnicity that this film is targeted to, however, as the language is English it is most likely that British people will watch it. It is targeted mainly at large groups of teenagers that are able to relate to the plot of the film (parties and friendship groups) and as the characters are also teenagers with these similar hobbies. 

The psychographics of our audience are as followed: enjoy horror, suspense and gore, value friendship, live with family but frequently with friends, passive and fairly well behaved. 

Our film is similar to other films that target the same audience such as ‘the final’ which is also about a bullied person getting revenge on a group of fellow high school students and also ‘saw’ as this focuses on revenge and violence too. 

We believe the main unique selling point is the big moral the film tells. To not bully.