5.How did you attract/ address the audience?

5. how did you attract/address the audience?

The target audience we chose for our opening sequence was both genders aged 15+ or just teenagers in general. In order to make it appeal to them we needed to find out information such as what they would expect to see in a usual horror film and what they thing would make it interesting. by doing this we were then able to create the sequence knowing exactly what would draw in our audience and what we could add to make it even more effective.

we found out this information by creating survey questions and asking people aged 15+ specifically to answer them. Questions included things such as: 'do you like horror films?' 'what is your favourite horror film?' 'what do you want to learn in the first 2 minutes of a film?' and 'what music best suits horror films?'.

Using the information we gathered from the surveys we then presented it in a more super visual way by creating videoing the questions and answers written on paper.

We then gathered extra information in addition to the surveys and created a series of vox pops asking people general questions about horror films much like the questions asked in the survey. By doing this we got to hear  peoples point of view out loud and on the spot rather than when they are given a chance to think about what they are writing.

the results showed that most people liked horrors because they were interesting and scary which gave them a thrill. It is commonly expected that the setting/location of a horror film would be abandoned or cold which led us to set out film in an abandoned house in the winter time. We used a cellar for the interior setting as they are dark and cold. People that were asked claimed they would like to hear 'heavy rock' but we opposed this idea and decided to choose a tense and creepy sound track as it would be unexpected and also as it was more effective for the idea of our opening sequence. 

After we had finished our final draft of our opening sequence we then arranged and filmed a focus group to discuss what the audience enjoyed most and what they would improve.

 we also created a vox pops to show the audiences response to the opening sequence asking similar question to the focus group.